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Emirates - Skywards Activation
Emirates needed an exciting activation to show airport visitors exactly what they get when signing up for their Skywards membership, and win some prizes too!
Expertise
Marketing Activations, App Development
Technology
Interactive Touch Screens
Client
TheYellowBulb, Emirates
Released
August, 2025
Our Solution
We built the software behind a high-energy airport activation for Emirates and TheYellowBulb that made signing up for Skywards interesting and enjoyable. Visitors played quick randomized games followed by trivia that sneaked in all the program benefits without feeling like a sales pitch. Travelers got genuine entertainment during their airport downtime, and Emirates turned what's usually a boring signup process into something people actually wanted to do.
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Client Testimonial
I can't say enough good things about Paul and Jake. Not only did they build a fantastic game, but their support during the activation phase was a game-changer for us.
They were responsive, professional and handled our extensive feedback with incredible patience. They ensured they made us look good in front of our client, and that's invaluable.
They were responsive, professional and handled our extensive feedback with incredible patience. They ensured they made us look good in front of our client, and that's invaluable.
The Yellow Bulb
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