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NGX Interactive needed a Barbie dance party that felt alive and interactive, not pre-recorded. We created a live-hosted experience where a motion-captured digital DJ controls both DJ Daisy and Barbie in real-time, reacting to the crowd and keeping the energy high. Kids were dancing with Barbie herself, who could respond to them and make every session feel personal, and is still a well-loved attraction at the Barbie FEC venue.


